What happens when you get Tonino Lamborghini in front of your camera? You ask questions. A lot of them.
We were invited to Milan for the launch of the new Tonino Lamborghini collection with Mariner Rubinetterie. So we did what we do best: looked beyond the launch itself.
We sat down with Tonino Lamborghini and the creative team, talked about the ideas behind the collection, then turned the conversation into a YouTube feature and a series of Reels that kept the story alive long after Milan.
110K+ views later, people were still discovering it.
Because a launch lasts a day. A good story has a much longer shelf life.