Strategy · Creative Direction · Monthly Content Planning · Scriptwriting · Video Production · Editing · Social Media Content · Publishing · Creator Distribution · Event Coverage · Trend Research · Long-form Content
For one year, we worked alongside Hogarti, building the content month by month, around what the brand actually needed to achieve.
We developed the content strategy, monthly topics and creative directions, wrote the scripts, planned the shoots, handled video production and editing, prepared the social content and published it across Hogarti's Instagram and in collaboration with @arh.georgianagogolan, bringing the brand directly in front of an already design-focused community.
Each month had a reason behind it. A new collection to introduce. A product category to explain. A seasonal moment to own. A brand partner to highlight. A question the audience needed answered. We turned those objectives into stories people would actually want to watch.
And when the industry moved, the content moved with it. During Milano Design Week, we went to Milan to discover the launches, trends and international brands shaping the next season, creating timely content that connected Hogarti's local presence with the wider design conversation.
From strategy and creative concepts to scripts, production, Reels, Stories, long-form YouTube and publishing, the goal was simple: give the brand one team that could understand the business, find the stories and keep the communication moving every single month.
Because the best content partnerships aren't built around "what should we post this week?". They're built around "where do we want this brand to be six months from now?"
